Skip to main content Founder’s “Midwest Approach” Is Paying Big Dividends

When launching his company seven years ago, Jake Warner decided against taking the traditional tech-startup route. Instead of pitching VCs for funding, building the product, and then racing toward a successful exit he utilized what he calls the “Midwest approach”–he’s from Ohio–a strategy of slow but steady growth, free of glossy pitch decks and all the entanglements of venture funding.


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