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Ep. 17 Season 3

Under the Influence(r)

Published: 30 Nov 2023
Listen on: Apple Spotify RSS
Stylized image of episode 17: Under the Influence(r)

Chris Sean isn’t your typical tech influencer. He was homeless and looking for a way to change his life when a YouTube video about Bill Gates convinced him he didn’t need a degree to get into tech. Now, Chris vlogs about his life and career as a self-taught developer to help others like him find their way into the industry. For Chris, creating content is more than a way to make money: it's a mission; it's a vindication.

In this episode of Traceroute, we peek behind the curtain of the exploding influencer marketing industry to understand who’s telling us how to feel about technology and why. We talk to Peter Kennedy, founder of influencer marketing SaaS technology platform Tagger Media, who discusses why tech workers make especially good influencers. We then go in-depth with co-hosts Grace and Fen, whose personal experience as Developer Advocate and Tech Evangelist reveals the greater truth behind this $250 billion industry: exactly who is influencing who?


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